Yossi interest in photography began as a 20-year old traveling in South East Asia, New Zealand and South America. While he was initially drawn to nature photography, fashion ultimately called his name. Yossi contributes to editorials such as Elle, Vogue Mexico, L’Officiel Brazil, Intl. Harper’s Bazaar, and Surface to name a few and creates campaigns for H&M and H.Stern. A student of the work of Guy Bourdin, Helmut Newton, and Mert & Marcus, Yossi follows his creative instinct, ” I don’t think it is something that can be taught…You should dominate the technical part in order to help you achieve the result you are aiming for…But overall I think it is all about your vision, what you find to be beautiful.”